Before ever beginning the journey mapping process you will want to make sure your business goals are set in stone because anything you present to your customers should be focused on helping you reach those goals. Consider how your marketing communications and brand strategies can align to help both you and your customers embrace your brand.
What is journey mapping?
Journey mapping involves discovering and sketching the path your customers take with your business or in your facility. This begins from the point a customer learns of your company through their decision to purchase, using your service/buying your product, receiving customer support, and deciding to buy again. or A good customer journey map is a robust tool in your decision-making process and during tactical decisions.
How We Can Help
Our journey mapping service allows you to discover your how your customers discover your brand to how to retain their loyalty for years to come. Our first meeting with you will consist of meeting with your department leads that we dub as a “war room” forum. In this setting it allows your department leads, decision makers, and others to share the frustrations, insights, and metrics that they and the customer may have during the customer’s journey.
This forum will open the gates to the rest of the process which includes visualizing all the decisions the customer makes and allows other departments to become aware of their counterparts pains and processes. This ultimately creates an ultimate understanding of what the customer truly wants which will create true target markets, better brand messaging, consistency within the company, and in most cases, a revamp of internal processes.