After many years of meeting with clients, talking with several business owners, and looking at source code, we’ve verified that the majority of other Dayton web design agencies use pre-made templates and use cookie-cutter plugins to meld websites together. Simply put, this is not good.
A website with invisible, backend clutter can cause long-term effects such as increased page loading times and scalability issues. Increased page loading times result in unhappier customers, visitors, and users.
It’s not just a belief – it’s a fact! Neil Patel, a top 10 marketer on the internet, states:
Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend to care more about speed than all the bells and whistles we want to add to our websites. Additionally, page loading time is becoming a more important factor when it comes to search engine rankings. (Source)
We don’t disagree that some of our competitors may match the web design skills we harness, but when it comes to speed and optimization many of these teams just aren’t too worried about efficiency. To show you the differences we’ve compiled a few industry comparisons below.